Consolidation in the Indian Cement Industry


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Case Details:

Case Code : BSTR162
Case Length : 27 Pages
Themes: Acquisition strategy | Consolidation
Period : 1997 - 2005
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : Engineering, Construction, and Real Estate

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Consolidation in the Industry

During 1997-99, there was an acquisition spree with French major Lafarge taking over Tisco's cement plant/s, A. V. Birla Group consolidating its cement business under Grasim, which acquired Shree Digvijay Cements and Dharani Cements, and the acquisition of Narmada Cements from Chowgules by Larsen & Toubro (L&T). Acquisition was a quick means to market domination in 1999-2000 as the cost of setting up a greenfield 1.5 MT plant was estimated at Rs 4 billion and the break-even period was considered to be three years assuming a 70-80% capacity utilization...

Industry Performance

There has been an increase in foreign shareholding in the Indian cement companies during the last quarter 2004, and this indicated investor confidence in the cement industry.

Foreign shareholders have made their investments based on the improvement in the construction activities happening in the country. Foreign shareholding in GACL increased from 31.17 % at the end of September 30, 2004, to 42.43 % at the end of December 30, 2004 while in Grasim the foreign shareholding went up from 35.34 % to 38.67 % during the same period. In India Cements, foreign shareholding increased from 5.4 % to 8.09 % during the same period...

Industry Problems/ Recommendations

With consolidation in the industry, the top five players control approximately 50% of the capacity (Refer Exhibit IX). The consolidation also helped in bringing some amount of stability in the price of cement which earlier used to be volatile (Refer Exhibit X for cement price details at select cities in India in 2003-04 and 2004-05).

However, cement is a heavily taxed commodity and the tax incidence is almost 30% of the sales realization (Refer Exhibit XI). On an average the mining costs tend to be Rs 100-150 per tonne...

Outlook

In 2003, a Cris Infac study mentioned that the cement industry could see a capacity addition of approximately 50 MT by 2008, of which greenfield expansions would contribute 40 MT while debottlenecking of the plants and increase in blending ratios would add another 10 MT, taking the total capacity of the cement industry to around 180 MT by 2008...

Exhibits

Exhibit I: Shares of Major Cement Producing Nations for the Year 2003
Exhibit II: Financial Highlights of Cement Industry
Exhibit III: Highlights of Indian Cement Industry (As on 31 March 2004)
Exhibit IV: Production and Despatch Details of Cement Between 1996-97 and 2003-04
Exhibit V: Statewise Production, Consumption of Cement and Exports of Cement/Clinker
Exhibit VI: Consumption in States/Union Territories Where there is no Cement Production
Exhibit VII: Production of Cement Based on Different Varieties
Exhibit VIII: Major Deals
Exhibit IX: Capacity and Marketshare of Major Players in the Cement Market of India
Exhibit X: Cement Prices in 2003-04 and 2004-05 at Select Cities of India
Exhibit XI: Tax Structure
Exhibit XII: Detail of Cement Plants and Grinding Units (G) as on March 31, 2004
Exhibit XIII: Demand Vs GDP Growth (over the previous years)
Exhibit XIV: Direction and Quantum of Cement Exports from India in 2002-03 and 2003-04

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